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Dustbin good to me nme 30 march 1991

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DUSTBIN GOOD TO ME

If you thought it was surprising to see NED'S ATOMIC DUSTBIN in the Top 20, imagine the surprise on their faces! So it can't all just be crimped hair, garish T-shirts and spotty chins. STEVE LAMACQ investigates.
Trash aesthetic:
ED SIRRS

"That's it then. We've nearly done the tour, we've nearly had a hit: I think we should split up now."
Neds' wide-eyed manager Tank looks, just for a split second, despondently at his not-very executive mobile phone.
Today is not going well. The final 24 hours of the band's three-week 'Happy' tour, and their travel firm has booked them into a hotel which looks like a cardboard model from Space 1999- sitting morosely, by a dual carriageway, miles from anywhere.
As Tank tries to arrange new accommodation for tonight's Leeds gig, his mobile does a good impression of John Cleese's Monty Python parrot. It ceases to be. It has died and gone to meet its maker.
He looks at it, considers a career as an insurance salesman, and then grins - Benny Hill without the glasses. In the face of little problems like this, Neds shrug and start taking the Mickey. Life's going too well at the moment to be bogged down by spending lunch slouching round a hotel foyer.
With the success of 'Happy', the five-piece have completed their transition from being the runt of the Stourbridge litter, to Top Of The Pops upstarts. In the past two years they've gone from selling out tiny, local pub The Mitre to playing in front of 1,000 people plus people a night.
Now comes their debut LP, 'God Fodder' - which, much to the surprise of their parent record company Columbia - will crack the Top Ten in the next fortnight. Ned's Atomic Dustbin have, to the absoloute chagrin of some quarters, come to represent something special to the New Guitar Generation (dragging scrawly pop back from obscurity and shading in the colourful fash element).
Along the way they've been labelled Stupid, Oiky, Spotty and A Silly Haircut Band With Two Bassists. But 'God Fodder', finally, displays their real merits as articulate, impulsive songwriters with attitude.
It doesn't take an expert to see that the kids identify with the Neds -with their fallible characters and garish T-shirts - where in the past they used to adore The Roses from afar, Ned's burgeoning audience have come in from the cold to Goth/House/and indiedom, attracted by the misfit stance of a band who've been misunderstood as long as they care to remember.

"I REMEMBER one day at school," says bassist Alex, after we've finally swapped hotels, "when the headmaster walked into assembly with a blank piece of paper with a black dot in the middle. And he said The school inspectors are coming today-this white piece of paper symbolises all the good people and this black dot will be the bad person. And if you misbehave, you'll be the black dot that's remembered for stepping out of line.'
"And that's me, I'm the one person from my school who'll be remembered, because I'm something different."
If Ned's Atomic Dustbin stand for anything, it's for being the Black Dot of pop. Their recent Top Of The Pops performance stuck out gaudily against the obedience of everyone around them.
Neds have captured the imagination of people disillusioned by music's recent civility and scam-mongering. This is the disaffected vs the disinfected.
Ned's Atomic Dustbin are where various strands of pop culture meet. In one sense they're the next step along the Poppies/Wonder Stuff post-grebo-pop line. And in another they've grown through the grossly underrated 'Fraggle' circuit playing alongside Mega City Four and The Senseless Things.
Their identity, the easily recognisable bold-logo T-shirts and crimped hair, the casually scruffy style; has become an anti-trademark. They've now produced 49 different T-shirts en route to the top, all sell-out limited editions.
On the Happy 14-date jaunt they sold 5,000 shirts - the last batch of 300 going in the first hour at Leeds University. One girl has seem them 100 times now, another two are close behind on 95 and 96 gigs apiece (meanwhile one dedicated bunch of fans have been nicknamed the Stunt Squad, after their acrobatics antics at gigs).
The Neds success has been building gradually ever since the release of their debut 'Ingredients' EP for Chapter 22 in 1989. They followed it by touring with The Wonder Stuff and a second Indie Top Ten hit, the anthemic 'Kill Your Television' which crossed into the Gallup Top 60 - closely followed again by the less convincing 'Until You Find Out'.
As Columbia stepped in, offering the band near-on £200,000 and their own label, Furtive, the Neds' career was already freewheeling fast toward the haughty 40. Which brings us bang up to date. ..
"I failed the mocks for my Music O-level at school, because all the teacher did was make us copy out sheets about Bach," adds Alex. "And my sister told him the other day we were on Top Of The Pops - and he just turned away, he couldn't say anything, shifting in his boots.
"And they were all saying, 'You were wrong sir weren't you, what are you going to do with us then? Are we going to fail our exams and grow up to be pop stars?'"

GOD FODDER', released on Monday, is a great hung-up guitar album. Featuring early, frenzied material like (a re-recorded) 'Grey Cells Green', plus newer, more thoughtfully constructed tracks like 'Less Than Useful', it's taken the live set and brought out its best, bright moments.
Unlike their early days, when the influence of the Stuffies and Dinosaur Jr used to clog up their potential, 'God Fodder' has far more light and shade. Rat's guitar lines rip through nicely and the two basses of Matt and Alex have started playing off each other, instead of scrapping in the middle.
Lyrically, though, 'God Fodder is the record that should finally show how singer Jonn's style has been sadly underrated 'til now. Mostly based around particular incidents, his eloquent lyrics pull on extremes of emotion. 'Happy' for instance ("There is a place where I'm in your hair/So I'll go spare and leave you happy) was written about his dad telling him he was selling their house so Jonn would have to find himself somewhere to live.
Other tracks, such as the frustrated live fave 'Cut Up' and the inward-looking 'Selfish', are more about questioning one's own character. But uncannily, they're all about sensations everyone's been through.
Jonn himself seems a far more open 22-year-old than the songs suggest. His gumby-style chin-out stage persona is a far cry from his moderate real self, speaking as he does in a quiet, considered Brum voice. Originally he was set for a career as an actor but he dropped out of drama college, having wound up on a second rate course.
"I get on with my dad all right now," he explains, "he's really good about things, like he knows what 'Happy' is about but he doesn't mind. At first I used to write about me home life, but now I've moved to a flat on my own, that's a different sort of stability to cope with, just living with yourself.
"And like now we've become sort of celebrities, I suppose, there's difficulties with that. The day after we were on Top Of The Pops I was walking around looking over my shoulder all day because I was so paranoid.
"I was the quietest, most-shat on person in my year at school. When I said I wanted to be an actor, they just wet themselves laughing, because they thought this guy's so quiet, he never makes a stand for himself. But the shock on their faces now, 'What? You're in a band!'
"I honestly don't know what people get from our music, specifically. I suppose it's just when you're young, your emotions are much more acute When you're in a bad mood, you're in a bad mood PROPERLY and .when you're in a good mood you're really happy.
"The thing is, I'd like people to know what the songs are about, but I don't want to give more of myself away than I have to. The more open you are, the more you lose a piece of yourself to someone else."
In contrast to the Glam/Hero school of thought - which says pop stars have to be bigger and unapproachable - Neds are still very down to earth arid vulnerable. Very real.
"The worst thing about recording the album was just the waiting around," says Matt. "That's the worst thing about anything, especially gigging, you feel like you're wasting time."
"The best thing, though, was we found a dial-a-kebab," adds Rat. "Near the studio there was the world's only kebab delivery service, it was ace. Abra-kebabra!"
"I used to work in a kebab house when I was at school," moans Matt. "I spent the whole time smelling of lard and onions."

ANOTHER GREAT thing about Ned's Atomic Dustbin is they're more Monty Python than Spinal Tap. Though at times the five-piece are far more astute and incisive that they're given credit for, in the van, it's a continuous stream of piss-taking and one-line sarcasm, poking fun at themselves and their so-called peers.
As we hit Leeds, prior to the last gig of the 'Happy' tour, Tank is still desperately trying to reach the magic ton up on the guestlist. Offers flood in.
"Snow White plus seven", "100 Dalmations plus one", "Ali Barber plus 40", "Laurel, erm, plus one..."
"Someone said the other day, if Neds can get into the Top 20 then anyone can," says Tank, "which isn't true, but I thought that was really funny. Everyone thinks we're dumb, and I find that hilarious,."
A recent tabloid pop page feature claimed Neds were leaders of a new supercult The Crusty Movement (that their followers had dogs on pieces of string and always ate at McDonalds?!) The Neds are now having the page printed on T-shirts.
"The first time I saw them people loved them." adds Tank. "They were the most unprofessional band I'd ever seen in my life. Still are."
"Bournemouth Academy, that was the funniest," says Alex. "The first date of this tour, with full production, man, we turned up at the soundcheck and it was great because all the lights had been done, the backdrop was up, we had proper catering and everything! And there was us, on stage . . . with out of tune guitars. And it was just brilliant to know that we were still as crap as we'd ever been."
"At the second gig I saw," returns Tank, "a bloke came up to them during the middle of the gig and said 'Could you announce the band on next week,... and what did Jonn say? 'Next week's group are the KP Band, I bet they're nuts'. Then I started managing them."

ALL THE self-effacing business aside, Neds nevertheless are in tune, and cutting a swathe through the Old Bollocks Of The Industry. They decided to keep ticket prices on the 'Happy' tour down to £7 rather than £8, as they'd been advised, because they didn't want fans forking out £2 more than the last time they played.
Tank, brother of Wonder Stuff drummer Martin, is a perceptive, constantly jabbering boss, who, the first time I met him, was selling T-shirts on tour with The Seers. He leads a crew, all under 26, who still (however cheesy this sounds) see themselves as part of the audience.
"I remember how exciting it was seeing Stiff Little Fingers when I was 15 and I want 15/16 year olds to come to our gigs and feel the same way."
"He's our ego now," interjects Matt. "He's syphoned off all egos and made them into one enormous one!"
The main 'problem' on the 'Happy' tour was the T-shirt/poster bootleggers outside the dates. After a couple of scuffles early in the tour, the Neds brought in a security team to curb the situation. Though in Leeds the bootleggers were back, with crap-four-colour shirts, which literally came apart in your hands.
"It makes me sick," says Tank, "the best one, though, was Cambridge where Vern (tour manager) chased them down the street and they dropped a load of posters and ran off. We piled all the posters up outside the gig, just gave them away."
The Leeds gig, despite being the 14th show on a three week itinerary, is another stormer. Kicking off with 'Aim' with Dan's pounding drum kick, the band, before a crowd of 1,500, flail through a gritty but glaringly colourful set. Their confidence level is high at the moment - with another batch of dates impending around the release of the album.
They look like a youth club band that's grown up without getting old. That's the essence. This young, still vibrant sound is Slade-meets-Stuffies-meets-Buzzcocks. It is like being 16 again.

OUTSIDE THE gig, as the gear's being packed away, there's at least 50 fans hanging around on the University's front steps in case there's a chance of catching the band as they leave. Neds, as you imagine, after talking to them, find their new status as 'idols' frightening. They like the idea of 'meaning something to people', but all the accompanying palaver is getting a little unnerving.
"It's very scary, that attitude, where people come to the gigs wanting to meet you, thinking you're famous," says Jonn. "And for a while we're going to have to get used to that, which is really freaky - getting used to the idea that people think you're special. The very idea, that there are thousands of people who think you're a higher being, when a lot of the time you're sick of yourself."
Nevertheless, the day after their contact address appeared in NME they received 87 letters first post.
"Yeah, but one of those said you guys are great. . .da da da.. .got all your records... da da da... and by the way do you want a pension plan? He sent a pension compliments slip!"
"Most of them though," adds Matt, "just say, send me some information. So I'm going to send them my A-level notes."
I think the Neds will cope with their sudden jump into the charts. It's also going to be interesting from here on in, to see whether their place in the top rank will have a knock-on effect, breeding interest in other aspiring guitar bands. (Columbia have already followed the Neds signing by taking on the Senseless Things. Who's next?)
For now though, there's the LP and tour, followed by excursions to America and Japan - where their Sony Product Manager predicts they'll make a bigger impact than 90 per cent of the UK bands who've already toured there.
On the song front, take '23 Hour Toothache', written recently in the studio and the B-side of 'Happy' - as an example of how they're still improving, with its wicked, scything guitar line and desperate vocals. Unlike many major signings, Neds have hardly started exploring capabilities. Just as The Wonder Stuff moved on with 'Hup' to more adventurous pastures, the Neds will be moulding their ideas to new ends, without losing their sense of reason.
As we leave the Leeds hotel the following morning, the Orient soccer team are checking in, ready for a good thrashing at Bradford. I know who'll I'll be supporting in the coming months.